Foundation of Marketing(Consumer and Business Buyer Behaviour) Essay

Foundation of Marketing(Consumer and Business Buyer Behaviour) - Essay ExampleThe third extremity is complexity which refers to the level of difficulty attached to the understanding and use of the product (Armstrong and Kotler 2011,p. 184). Divisibility which is the fourth process, arises when the product can be tried on a express mail basis (Armstrong and Kotler 2011, p. 184). The final process is communicability which refers to the extent to which the results of using a product can be observed and shared with others (Armstrong and Kotler, 2011). Part II Comments on microphones Letter Mikes letter explaining why and how he decided on a business degree course highlights some of the stages that consumers go through prior to making a purchase. Mike manifested the relative advantage factor, which is the first characteristic influencing consumer purchase decision-making. Mikes inquiries and searches demonstrate that he was comparability business degrees for relative superiority. The se cond characteristic, compatibility was very important to Mike. Mike was looking for a product that accommodated his own term table and his commitments to his family and at the same time left him with some free time.